For years, dealerships have been chasing leads — but not all leads are created equal. The real cost isn’t just ad spend; it’s the hours wasted chasing down unqualified shoppers.

In 2025, forward-thinking dealerships are flipping the model: they’re using AI to pre-qualify every lead before a salesperson ever gets involved.

Checkered AI automates the messy middle — listing vehicles, chatting with every Messenger inquiry instantly, and filtering out tire-kickers before they hit your CRM. The result? Phone numbers, emails, and intent (Carfax requests, test-drive bookings, trade-in interest).

Dealerships adopting AI-driven lead qualification are seeing 2–3× higher conversion rates — not because they’re spending more, but because they’re spending smarter.